Writing Text on Video: A Strategic Approach

In the bustling world of content creation, video remains king. With the soaring popularity of platforms like TikTok, YouTube, and Instagram, creators are constantly looking for ways to make their content stand out. One often underestimated but highly impactful element of video creation is the use of on-screen text. It's not just about what your video shows, but also what it says.

Why Text Matters in Video

85% of social media videos are watched without sound, making on-screen text not just a stylistic choice but an accessibility requirement that can increase view completion rates by up to 80%.

The strategic use of text in video can transform the viewer's experience, delivering information, reinforcing messages, or creating an emotional impact. Whether it's highlighting key points, adding subtitles for accessibility, or catching the eye with a powerful quote, text plays a crucial part in your video strategy.

But how does one seamlessly incorporate text into video without disrupting the flow or aesthetic? This is where tools like Shorts Generator come into play, providing creators with an intuitive way to enrich their videos with text. Shorts Generator is a web app that leverages the power of AI to help you turn your ideas into viral short videos in minutes.

Using Shorts Generator to Add Text to Your Videos

Videos with text overlays and captions receive 40% more engagement than those without, and adding subtitles can increase average watch time by 12%.

Here's how you can use Shorts Generator to add text to your videos:

Step 1: Generate Your Script

Start by brainstorming the key messages for your video. With Shorts Generator, you simply input your video title or idea, and the AI crafts a script that encapsulates your thoughts. If you already have a script, paste it in to use as the foundation for your video.

Step 2: Bring Your Script to Life with AI Audio

Finding the right voice for your script is crucial. With a range of AI voices, Shorts Generator allows you to match the narration to the tone and essence of your content. Once you’re happy with the voice-over, the script gains an audible life of its own.

Step 3: Create Your Scenes

At this stage, Shorts Generator’s AI determines the best scenes to pair with your script. The base prompt you set influences the mood and style of the images the AI selects or creates. You have full control to adjust these scenes, tweaking prompts as you go, or even adding your own media to personalize the content further.

Step 4: Creating Your Video

Now it’s time for text. As the AI stitches together your scenes, it also adds captions based on your script. The tool offers a range of customization options, allowing you to select font styles, sizes, and positions for your text to ensure they align with the video’s vibe.

Music is the final touch. Choose a background track from the library to complement your message. Remember, for modern music, it’s best to add tracks directly on the social platforms to avoid copyright issues.

Conclusion

Content creators who strategically use text in their videos report 25% higher audience retention and 30% more shares compared to videos without any text elements.

Writing text on video involves a balance of creativity, strategy, and attention to detail. With the right tools and approach, your text can elevate the storytelling and effectiveness of your video content. Tools like Shorts Generator streamline this process, making it accessible for creators of all skill levels to produce professional-looking videos with impactful text.

Text isn't just an addition; it's an integral part of the video that can make or break your content's success. So next time you're crafting a video, remember that strategic text placement can be your secret weapon to capturing and keeping your audience's attention.

Frequently Asked Questions

How do I add text to a video?

You can add text to a video using a video editing tool that supports text overlays and captions. Shorts Generator makes this process automatic by generating captions from your script and allowing you to customize font styles, sizes, and positions to match your video's aesthetic. The AI handles synchronization so text appears at exactly the right moment.

Why is on-screen text important for video content?

On-screen text is critical because 85% of social media videos are watched without sound. Text overlays ensure your message reaches viewers regardless of their audio settings, improving accessibility and boosting engagement by up to 40%. They also reinforce key points and make content more memorable.

What are the best practices for writing text on video?

Keep text concise and readable, using no more than two lines at a time. Choose high-contrast colors so text is visible against any background, and place it in safe zones that will not be cropped on different platforms. Timing is also essential: text should appear long enough to be read comfortably but not so long that it feels static.

Can I automatically generate captions for my videos?

Yes, tools like Shorts Generator automatically generate captions from your script or voiceover. The AI creates time-synced captions that appear as each word is spoken, and you can customize the font, color, size, and animation style. This saves hours of manual captioning work and produces results that are 25% more accurate than auto-generated captions on most social platforms.

Does adding text to videos improve SEO?

Yes, adding text and captions to videos improves discoverability because search engines can index the text content, making your videos appear in more search results. Videos with captions also see 12% longer average watch times, which signals quality to platform algorithms and can boost your ranking in recommendations.